Course Agenda
4 March - Setting Up Your Own Business
9:30 - 10:00 Registration
10:00 - 11:15 What is your USP
SWOT, PESTEL and competitive profiling
The key reasons why good ideas fail
11:15 - 11:30 Tea & Coffee
11:30 - 12:30 How to protect your IP
Workshop with David Warrilow of London IP Ltd.
12:30 - 13:15 Lunch
13:15 - 15.00 Planning for business success
Choosing the right business models
SMART business planning
When you are your worst enemy and how to avoid it
15:00 - 15:15 Tea & Coffee
15.15 - 16:30 Fund-raising workshop
Mark Fisher, co-owner of the VC firm Exomadica Ltd.
16.30 - Networking
11 March - Marketing& Sales Plans That Work
9:30 - 10:00 Registration
10:00 - 11:15 Marketing strategy
Your market opportunity
Market analysis tools
Branding and marketing strategy
11:15 - 11:30 Tea & coffee
11.30 - 12.30 Your message in 140 characters - Team exercise
12:30 - 13:15 Lunch
13:15 - 14:00 Targeting customers
Understanding “buying behaviour”
Your marketing message
14:00 - 15:00 Build your marketing plan
Build your marketing mix
PR & advertising
Effective websites
15:00 - 15:15 Tea & Coffee
15.15 - 16.30 Web design and SEO basics
Workshop with Thomas Kulbokas of Nearby Digital Ltd
16.30 - Networking with investors
18 March - Budgeting & Financial Management
9:30 - 10:00 Registration
10:00 - 11:15 Budgets & financial projections
Budgeting to break-even
Modern pricing models
Sales and profit forecasting
11:15 - 11:30 Tea & coffee
11:30 - 13:15 Financial management
Focus on cash, revenue and profit
Costs and capital requirements
Business sustainability and good financial control
13:15 - 14:00 Lunch
14:00 - 15:00 Business Advisory with Angels Den
15:00 - 15:15 Tea & coffee
15:15 - 16:00 Negotiation skills workshop
16:00 - Networking with investors
25 March - Effective Business Presentations
9:30 - 10:00 Registration
10:00 - 11:15 Effective communication skills
What makes presentations work
Using mixed media
11:15 - 11:30 Tea & coffee
11:30 - 12.30 How to build your network & generate referrals?
Workshop with Jason Cobine, Beyond Networking Ltd.
12:30 - 13:15 Networking lunch
13:15 - 14:00 Public speaking training
14:00 - 14:15 Tea & coffee
14:15 - 16:30 Lets put it all together - Business Pitch Workshop
15:30 - Networking
19 April - Pitch to Win Competition
Midnight, 6 April 2010 - Deadline to submit your business pitch to our panel of investors (see members and their bios the left)
19 April 2010 - Short-listed finalists present live to an audience of investors and business professionals.
4 March - Setting Up Your Own Business
9:30 - 10:00 Registration
10:00 - 11:15 What is your USP
SWOT, PESTEL and competitive profiling
The key reasons why good ideas fail
11:15 - 11:30 Tea & Coffee
11:30 - 12:30 How to protect your IP
Workshop with David Warrilow of London IP Ltd.
12:30 - 13:15 Lunch
13:15 - 15.00 Planning for business success
Choosing the right business models
SMART business planning
When you are your worst enemy and how to avoid it
15:00 - 15:15 Tea & Coffee
15.15 - 16:30 Fund-raising workshop
Mark Fisher, co-owner of the VC firm Exomadica Ltd.
16.30 - Networking
11 March - Marketing& Sales Plans That Work
9:30 - 10:00 Registration
10:00 - 11:15 Marketing strategy
Your market opportunity
Market analysis tools
Branding and marketing strategy
11:15 - 11:30 Tea & coffee
11.30 - 12.30 Your message in 140 characters - Team exercise
12:30 - 13:15 Lunch
13:15 - 14:00 Targeting customers
Understanding “buying behaviour”
Your marketing message
14:00 - 15:00 Build your marketing plan
Build your marketing mix
PR & advertising
Effective websites
15:00 - 15:15 Tea & Coffee
15.15 - 16.30 Web design and SEO basics
Workshop with Thomas Kulbokas of Nearby Digital Ltd
16.30 - Networking with investors
18 March - Budgeting & Financial Management
9:30 - 10:00 Registration
10:00 - 11:15 Budgets & financial projections
Budgeting to break-even
Modern pricing models
Sales and profit forecasting
11:15 - 11:30 Tea & coffee
11:30 - 13:15 Financial management
Focus on cash, revenue and profit
Costs and capital requirements
Business sustainability and good financial control
13:15 - 14:00 Lunch
14:00 - 15:00 Business Advisory with Angels Den
15:00 - 15:15 Tea & coffee
15:15 - 16:00 Negotiation skills workshop
16:00 - Networking with investors
25 March - Effective Business Presentations
9:30 - 10:00 Registration
10:00 - 11:15 Effective communication skills
What makes presentations work
Using mixed media
11:15 - 11:30 Tea & coffee
11:30 - 12.30 How to build your network & generate referrals?
Workshop with Jason Cobine, Beyond Networking Ltd.
12:30 - 13:15 Networking lunch
13:15 - 14:00 Public speaking training
14:00 - 14:15 Tea & coffee
14:15 - 16:30 Lets put it all together - Business Pitch Workshop
15:30 - Networking
19 April - Pitch to Win Competition
Midnight, 6 April 2010 - Deadline to submit your business pitch to our panel of investors (see members and their bios the left)
19 April 2010 - Short-listed finalists present live to an audience of investors and business professionals.
Jason Cobine, Founder-Director of Beyond Networking Ltd and owner of Cobine Carmelson Ltd., focuses on helping businesses reduce the time and money they spend business networking.
Jason has developed a method for finding the right contacts quickly and easily, online and offline and regularly speaks on how to build relationships by creating a first impression that lasts. The people he helps are usually managing directors, business owners and charity executives who want to grow their organisation whilst protecting their income and reputation.
Dr Mark Fisher is founder and co-owner of Exomedica Ltd. that develops and funds medical technology innovations from its earliest stage (including patenting, product design, clinical trials and regulation) to the point where their value can be realised through a licensing, sale or flotation.
Prior to that, Mark was the Managing Director of Ventures for Health, the NHS Innovations Hub that is in charge of commercialising innovations by NHS hospitals all across West London.
Thomas Kulbokas is the Managing Director of Nearby Digital Ltd, the website design and development company that provides custom-built solutions for business web-presence and e-commerce projects through a simple one-stop-shop service.
Thomas studied Music Media and Events at London Metropolitan University and is passionate about internet marketing, web 2.0 and online video.
David Warrilow is the Founder/Director of London IP Ltd, which offers comprehensive intellectual property management services, covering patents, trademarks, copyright and designs. David has been working in intellectual property protection since 2001, and has advised and represented a diverse range of clients, ranging from lone inventors to blue-chip companies.
David is a UK Patent Attorney as well as a European Patent Attorney.
Dr Aniko Zagon, Founder-Director of Entelliz Limited, is an innovation management expert and business coach who helped many businesses build strong growth platforms and commercialised innovative projects for the NHS, UK universities and private ventures. She has worked, in various senior managerial roles, for the NHS, start-ups and listed companies.
Aniko is a Fellow of the Chartered Management Institute (FMCI), and a Member of the Institute of Directors.
Investor Panel:
Lois Cook, co-founded Angels Den. Lois has been helping small businesses over the last 10 years. Over the last few years she has turned her focus to what she sees as the major issue for small businesses, helping to get them funded, cheaply and easily.
Richard Cook, founder of the original Cash a Cheque Chain and Log Book Loans. Richard is a serial entrepreneur and investor who created and successfully sold a number of franchise businesses in the hospitality, finance and IT sectors. He is now non-executive director and investor of a number of startup companies and a Trustee of the Starlight Foundation, a children's charity.
Gregory Kris, CEO of Decibel and Director of a number of online media companies. Greg has over a dozen years experience in the online sector, where he has successfully founded and exited from two digital businesses and has grown a number of small businesses into successful organisations.
Jason has developed a method for finding the right contacts quickly and easily, online and offline and regularly speaks on how to build relationships by creating a first impression that lasts. The people he helps are usually managing directors, business owners and charity executives who want to grow their organisation whilst protecting their income and reputation.
Dr Mark Fisher is founder and co-owner of Exomedica Ltd. that develops and funds medical technology innovations from its earliest stage (including patenting, product design, clinical trials and regulation) to the point where their value can be realised through a licensing, sale or flotation.
Prior to that, Mark was the Managing Director of Ventures for Health, the NHS Innovations Hub that is in charge of commercialising innovations by NHS hospitals all across West London.
Thomas Kulbokas is the Managing Director of Nearby Digital Ltd, the website design and development company that provides custom-built solutions for business web-presence and e-commerce projects through a simple one-stop-shop service.
Thomas studied Music Media and Events at London Metropolitan University and is passionate about internet marketing, web 2.0 and online video.
David Warrilow is the Founder/Director of London IP Ltd, which offers comprehensive intellectual property management services, covering patents, trademarks, copyright and designs. David has been working in intellectual property protection since 2001, and has advised and represented a diverse range of clients, ranging from lone inventors to blue-chip companies.
David is a UK Patent Attorney as well as a European Patent Attorney.
Dr Aniko Zagon, Founder-Director of Entelliz Limited, is an innovation management expert and business coach who helped many businesses build strong growth platforms and commercialised innovative projects for the NHS, UK universities and private ventures. She has worked, in various senior managerial roles, for the NHS, start-ups and listed companies.
Aniko is a Fellow of the Chartered Management Institute (FMCI), and a Member of the Institute of Directors.
Investor Panel:
Lois Cook, co-founded Angels Den. Lois has been helping small businesses over the last 10 years. Over the last few years she has turned her focus to what she sees as the major issue for small businesses, helping to get them funded, cheaply and easily.
Richard Cook, founder of the original Cash a Cheque Chain and Log Book Loans. Richard is a serial entrepreneur and investor who created and successfully sold a number of franchise businesses in the hospitality, finance and IT sectors. He is now non-executive director and investor of a number of startup companies and a Trustee of the Starlight Foundation, a children's charity.
Gregory Kris, CEO of Decibel and Director of a number of online media companies. Greg has over a dozen years experience in the online sector, where he has successfully founded and exited from two digital businesses and has grown a number of small businesses into successful organisations.
Speaker Bios
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Build winning business plans in 4 weeks
New, interactive workshop for serious entrepreneurs
Do you have idea that will make a great business proposal and want to
present it to investors? Then this course is for you!
New, interactive workshop for serious entrepreneurs
Do you have idea that will make a great business proposal and want to
present it to investors? Then this course is for you!
Venue
Theodore Bullfrog Pub (1st floor Function Room)
26 John Adam Street
London
WC2N 6HL
Click here for map
Theodore Bullfrog Pub (1st floor Function Room)
26 John Adam Street
London
WC2N 6HL
Click here for map
