Decide the channel first
Broad growth courses can be useful, but buyers with one urgent channel problem should prefer focused training. A focused SEO or paid acquisition workshop may beat a large general curriculum.
Ask for measurement examples
Useful courses show how to measure a test, what a weak signal looks like, and when to stop. Case studies that show only wins are not enough.
Check the critique path
Growth work improves fastest with critique. Look for landing page reviews, ad account reviews, analytics reviews, or live feedback on experiment plans.
